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Where would we be without the Internet? Today, we use it for practically everything—from buying travel tickets to groceries. Indeed, the Internet has become so ubiquitous that it is hard to remember a time without it. When planning to start a business, having an online presence is vital. The Internet is not just a repository of addresses, phone numbers, and profiles anymore. It is a critical business tool and here are the reasons why:
1. It’s a level playing field
A viewer visiting a homepage, seldom knows if its is a one-man company or a Fortune 500 business. Visitors are only looking to meet their needs. A swanky store or business office may impress some and not others. Online, one doesn’t need a fancy upmarket postal address. Consumers come looking for products to buy or some services to employ. They are happy as long as their needs are met.
2. Connect with the world
The Internet is like a portkey. It allows you to build bridges and forge rapport with other businessmen internationally in an easy and efficient way. No matter how small your business is, maintaining a Web presence has become important so that both customers and partners take you seriously.
3. Build your brand
A great brand builds a long-term business. Therefore, having a visual brand identity is critical for a small business. The market is crowded and carving a niche for your business is tough. On the Internet, you can stand out from the crowd. There are multiple tools and easy-to-use platforms that will help you create a brand identity and grow your business. A unique tagline that defines your brand, a logo that reflects the motto of your company and content that lists your services and products precisely—all these when blended together help garner attention.
4. Potential customer base
Earlier, to get noticed, businessmen had to place advertisements locally. On the Web, visitors from across the world can learn about your business in a jiffy with the click of a button. This enhances the visibility of your products and helps you build a large customer base faster and more efficiently. As a seller, you can also easily advertise your products online and attract more buyers. Another major benefit is the ease of communication. All your customers are within reach and you can resolve queries immediately and in real time.
5. A store that never sleeps
The Internet operates 24/7. By setting up a store online, you can maintain a virtual store that never sleeps. Night or day, buyers can go view your product catalogue and make a purchase. This saves you a lot of time and you can practically make money while you sleep.
